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The Human Connection in Global Trade
Why Face-to-Face Meetings at International Exhibitions Are Your Most Powerful Sales Tool
$9.50$6.50
In a World of Digital Noise, Your Most Powerful Sales Tool is Human.
Are you sending hundreds of emails to international buyers, only to be met with silence or vague replies? Do you feel like just another supplier in a crowded, faceless online marketplace? You know your product is world-class, but you can't break through the digital wall.
There is a better way—a way that has built global commerce for centuries. It’s not a new app or a complex algorithm. It’s the power of meeting someone face-to-face.
The Human Connection in Global Trade is your field-proven guide to escaping the inbox and building the kind of trust that wins big contracts and forges lasting partnerships. Author and exporter Amine HBI condenses years of experience into a simple, actionable system for using international exhibitions as your ultimate business development engine.
Inside, You Will Discover:
Why the Digital World is Failing You: Understand the "digital distrust" that plagues buyers and why your perfect online pitch isn't enough.
Your Unbeatable Human Advantage: Learn how a handshake, a real conversation, and a live product demo build more credibility than months of emails.
The Buyer's Secret Mindset: Uncover what serious international buyers are really looking for when they walk the exhibition floor (it's not just a product).
The Complete "Before-During-After" System: A step-by-step blueprint covering everything from choosing the perfect exhibition and designing a magnetic booth, to mastering the first three minutes of a conversation and executing the flawless follow-up that turns a lead into a partner.
The Global Trust Code: Navigate cultural nuances with simple guides to building relationships with buyers from Europe, the Middle East, Asia, and the Americas.
Actionable Tools: Get ready-to-use checklists, email templates, conversation scripts, and a relationship tracker to implement the system immediately.
This book is for the ambitious manufacturer, the growing exporter, and the entrepreneur who knows their value but struggles to be heard. It’s a rallying cry to step out from behind the screen and reclaim the human element at the heart of all great business.
Stop clicking and start connecting. Scroll up and click "Buy Now" to transform how you find buyers and grow your global business.
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